Marketing funnels (also called sales funnels) are all the rage at the moment.
You can hardly read one article about marketing with no reading about funnels. Creating advertising funnels (or funnel hacking as it’s popularly known), is currently the most discussed subject in marketing. Free Sales Funnel Powerpoint Template

What Is A Sales Funnel?Free Sales Funnel Powerpoint Template

A Sales Funnel is a route that prospects proceed through in your sales process. It takes people from their very first engagement with your brand (cold prospects), by means of a number of steps that are intended to bring about one or more conversions.

A conversion can be anything — from opting-in into a mailing list, or downloading a document, to attending a webinar, or even making a purchase.

A funnel will include several branches — upsells, downsells, and offers — to maximize the profit from each customer.

Customers may be offered different items at different points, depending upon the actions they take as they proceed through the funnel.

Funnels may be simple, or intricate and sophisticated, but at the end of the day, they’re all about something — increasing conversions and profits.

 

Why Do Sales Funnels Work?Free Sales Funnel Powerpoint Template

Sales funnels work by guiding customers through a procedure which begins with a rather low commitment (such as downloading a free cheet seet), then slowly “warms them up” and exposes them to higher-priced offers as they become familiar with your brand, and develop more trust in you. Free Sales Funnel Powerpoint Template

Imagine walking up to a total stranger (who has never heard of you) in the street, and asking them outright for a huge purchase.

It’s simply not going to happen, is it…

 

The Sales Funnel Key Formula

But if you first of all offer them something of worth — for little if any cost, they are much more inclined to reply.

In reality, if they are your ideal customer, and you are giving them something of significance for them for free, they are really likely to respond.

something of valueable to them for free, they are extremely likely to reply, and they will think well of you. Since you have helped them.

They have now entered your funnel…

Now you’ve demonstrated your worth to them, and built some trust and rapport, you may begin to provide them some opportunities to purchase .

You May Want to start with a low price offer for some commitment from them to get them to buy into you — until you proceed to offer them something higher priced

If that is too much for them, you could then offer them a cheaper alternative (downsell).

But if they do purchase, you may then go on to offer them a more costly, premium product in a higher price (upsell).

That is the basics of a sales funnel.

 

Know the 4 Sales Funnel Stages

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It’s easy to keep in mind the four sales funnel stages by the term AIDA: Awareness, Interest, Decision, and Action. These four stages represent your potential customer’s mindset.

Each stage requires a different plan from you, the marketer since you don’t want to send the wrong message at the incorrect time. It is sort of like a waiter requesting what you need for dessert before you’ve even ordered drinks and appetizers.

Let’s take a look at each stage from the sales funnel in detail.

 

1. Awareness

This is the moment where you first catch a customer’s interest. It might be a tweet, a Facebook article shared by a friend, a Google search, or maybe something entirely different

Your Prospect becomes aware of your business and what you’ve got.

When The chemistry is just right, consumers sometimes buy immediately. It is the right place, at the perfect time situation. The client has already done research and knows that you’re offering some thing desirable and in a sensible price.

More Often, the awareness stage is significantly more of a courtship. You are trying to ditch the Prospect into returning to your site and engaging more along with your small company.

 

 

2. Interest

When clients reach the interest stage in the sales funnel, they are doing research, comparison shopping, and thinking over their alternatives. This is the possibility to swoop in using incredible content which helps them, but does not sell them.Free Sales Funnel Powerpoint Template

If you are pushing your products or services from the start, you’re turn off prospects and chase them away. The goal here is to build your experience, and help the consumer create a informed decision, and also provide to assist them in virtually any way you can.

 

 

3. Decision

The decision stage of the sales funnel is as soon as the client is ready to buy. He or she may be considering a couple of options — hopefully, including your product/service.

Here is the opportunity to make your very best deal. It might be free shipping when most of your competitor’s charges, a discount code, or maybe a bonus product.

In any case, make it so irresistible that your lead cannot wait to take advantage of it.

 

 

4. Action

At the very bottom of the sales funnel, the client behaves. He or she purchases your products or services and becomes part of your company’s ecosystem.

Just because a consumer reaches the bottom of the funnel, however, doesn’t indicate that your job is completed. The action is for the customer and the marketer. You want to do your very best to turn 1 purchase into 10, 10 into 100, etc.

 

 

So, How Can You Create A Sales Funnel That Convert?

Making and maximizing a sales funnel requires some time. It’s difficult work. Still, it’s the only way to survive in a competitive market.

Believe it or not, a detail as little as font choice can hugely impact your conversions. And if you ask folks to purchase from you too quickly, you are going to chase them away.

And hiring a web developer and developer or an whole tech team, to build your sales funnel can take tens of thousands of dollars.

But with a dedicated and excellent sales funnel program, you can build the entire funnel yourself at a price of no more than a couple hundred dollars per month.

just a fraction of what it costs to hire a web developer, who will charge that amount for just an hour of work! 

Listed below are a few of my favorite sales funnel creation tools that can save you hours and push traffic through the roof. Free Sales Funnel Powerpoint Template

 

 

#1 ClickFunnels Free Sales Funnel Powerpoint Template

 

ClickFunnels is an wonderful tool which gives individuals and small businesses the capacity to build insanely awesome sales funnels without forking over thousands of dollars or even using a full-time advertising and developer team.

ClickFunnels is the king of all sales funnel and landing page software in the market. And with ClickFunnels, you do not need any other third-party tool to conduct your internet business.

ClickFunnels has dozens of “pre-built funnels” you can use to market whatever you desire. These funnels include sales pages, opt-in forms, checkout pages and also thank you pages.

You will find sales funnels for webinars, memberships websites, online classes and more.

And these funnels are A/B tested meaning they are certain to boost your conversion rate, and finally increasing your revenue!  (Assuming you’ve got an amazing product/service to market ) 

ClickFunnels comes in two membership plans:

  1. ClickFunnels Startup Plan
  2. ClickFunnels Enterprise Plan (Etison Suite)

If you’re just getting started, the ClickFunnels Startup Plan is fantastic. Here’s what you’ll get with all the Startup Plan:

  • Access into the dozens of pre-built funnels to market everything. Instantly create a sales funnel, a webinar funnel, opt-in funnel and more.
  • The capability to customize or make completely new funnels with the effective drag and drop builder.
  • A/B testing feature that lets you produce variations of your webpages, forms, and headlines.

While the Startup plan is great, it’s the complete ClickFunnels package (The Etison Suite or the Enterprise Plan) that gives you the best attributes. In addition to all of the attributes from the Startup plan, here’s what you’ll get:

  • No limitation on the number of funnels you produce. Unlimited traffic and leads also.
  • Access to “Actionetics” –  A feature that allows you build an entirely automated email campaign where distinct leads are segmented to various lists based on their actions. Additionally, you may even send customized emails to each individual email list or contribute.
  • Access to “Backpack” – A feature that lets you create affiliate programs you may use to spread the word about your product and generate more sales.

 

All These features make ClickFunnels one of the most extensive sales funnel and landing page building software out there — and also a fantastic choice for marketers, entrepreneurs and non-coders alike. Free Sales Funnel Powerpoint Template

 

ClickFunnels Pricing

There are Just Two pricing plans for ClickFunnels:

The Startup Plan (priced at $97), which eases you into the world of funnel advertising with training along with also the Etison Suite (priced at $297), which includes a range of features and advantages. Free Sales Funnel Powerpoint Template

 

 

#2 Instapage 

 

InstaPage is an robust Landing-page platform which uses a cloud service And offers over 100 pre-made landing page templates. You can customize these templates to build any kind of landing-page, squeeze page, webinar page, and also thank you page.

These webpages can be built Very quickly with their design-friendly drag-and-drop builder. You may even start with a blank template to make your own style. The editor allows you to incorporate headlines, paragraphs, videos and images, various switches, several kinds of forms, and shapes. 

In certain Landing-page Editors you can set elements in certain sections only (in other words, customization is limited), but using InstaPage you have complete freedom with the positioning of objects on the web site (full customization). Elements can also be layered over one another as you create your own layouts and every component can be customized.

In case you are picky about Design, this can be really a wonderful option because it’s fully customizable.

 

Features of Instapage:

  • Analytics tool to evaluate the operation of your webpages.
  • A/B testing results are available from the dashboard.
  • Heatmaps, helping you to optimize your landing page and monitor visitors, to understand how far down the page they scroll and which components they click.

A new feature included in InstaPage is Instablocks. Some companies create multiple landing pages, and They need these pages to be more constant with using common elements. With other Landing page builders you need to recreate these components, but with Instablocks You create the component once and use it again, saving you a lot of time if you Want to run split tests, A/B tests, or create multiple landing pages.

 

Instapage Pricing

Instapage currently has two tiers pricing to choose. The Core Plan is $129 (Monthly) and their Enterprise program is Customized, signifying that the Enterprise plan pricing will be adjusted according to all of your company requirements.

 

 

#3 Unbounce

Since 2009, Unbounce was focused on assisting clients to produce landing pages to enhance their advertising expertise.

Unbounce has helped to reevaluate page structure experiences. It’s been called among the quickest page construction services and has helped large brands such as The New York Times, New Balance, Vimeo, and Hootsuite. It has a number of characteristics that are intended optimize their own landing pages, and to help its clients build, integrate, convert.

 

Here are some of Unbounce Features:

  • Unbounce Builder: targeted convertibles , lively text replacement, and drag and drop builder.
  • Unbounce Convertables: Goal landing page visitors place custom frequencies, at the moment, and also incorporate with anything.
  • Templates: Create convertables from over 125 high-converting templates, or design your own from scratch.
  • Conversion Tools: Infinite A/B testing, conversion optimization applications and lead generation, lightbox types, brandable alerts.
  • Easily analytics applications such as Zapier, MailChimp, WordPress, Hubspot, Marketo, and Salesforce, and integrated with email, CRM.

 

Unbounce Pricing 

Unbounce also has annual for solutions or three bundles that are costly depending on if its members wish to pay monthly. The very important package costs $99 per month and lets users create up to 75 landing pages and 8 Convertables.

The Premium package is $199 per month and enables clients to build up to 150 landing pages, 16 Convertables, and also have access.

The Enterprise program started at $499 a month but the cost is depending on what a company member requirements. Enterprise members receive Premium benefits and all of the Critical and Professional Supervisor and their very own Launch Success to help them optimize ROI. Additionally they get 375 landing pages, and also a minimum of 40 Convertables. Free Sales Funnel Powerpoint Template

 

 

#4 Thrive Themes

 

Thrive Themes isn’t a standalone landing page builder / sales funnel builder such as ClickFunnels, Instapage, and Unbounce.

It’s a WordPress plugin that known for getting the very comprehensive builder online. It’s also commended for being among the most inexpensive landing page builders.

Thrive Themes allows their customers access to over 160 templates for different types of companies. For entrepreneurs, startups and smaller businesses which are just starting or in the intermediate phase, Thrive Themes is an excellent option.

 

Thrive Themes Features

  • Thrive leads enables users to easily Create an opt-in page
  • Thrive Content Builder helps members create amazing content for their website.
  • Thrive Ultimatum helps its users to make a “scarcity” component on their page for gaining more conversion.
  • Publish landing pages to your WordPress site.
  • Thrive Headline Optimizer helps customers create engaging content.
  • Cleaver Widgets help individuals create content that’s targeted for widgets.

 

Thrive Themes Pricing

Thrive Themes is regarded as extremely cheap Because for one site license cost a one-time fee of $67 And $97 for unlimited sites license.

 

 

Final Thoughts

So which one of these funnel building service should you choose?

Instapage, Unbounce, Thrive Themes, and ClickFunnels all are currently the best landing page and funnel building service on the market.

  • If you had the funds to invested, then you should definitely consider InstaPage or perhaps Unbounce. A few upfront investment will get you far and more than just a high-performance sales funnel.
  • Would you want to get an all-purpose tool? If you’d like a tool to build landing pages, sales funnels and also marketing automation, there’s no better option than ClickFunnels.
  • Or you simply need a landing page creator for your WordPress sites? Thrive Themes is the best choice.

As for me, ClickFunnels is the landing page and sales funnel building services on the market.

Why ClickFunnels?

Not only has Russel Brunson and ClickFunnels dominated the online marketing game, but they’re also the first ones to genuinely pack up the online funnel software for everyone to work with and they continue to increase their products.

ClickFunnels also provide you the all-in-one business instrument, And each of the training inside ClickFunnels will teach you precisely how to build a high converting sales funnel, and even better, the training also teaches you how to be a successful entrepreneur in these digital marketing eras.

ClickFunnels Free 14 day Trial