With numerous advertising tools on the market — it is difficult for many real estate agents to select which ones to use.
There’s one tool you have to keep your eye on…
Given that ClickFunnels has largely been a tool for internet entrepreneurs, I wouldn’t be amazed if you haven’t heard of them.
But, it is quickly becoming an exceedingly powerful marketing tool for businesses of all sorts.
ClickFunnels & Real Estate Agents
Let’s take a look at some of the things property agents/brokerages can do with ClickFunnels.
Easily Build Landing Pages
ClickFunnels includes a strong feature called drag and drop landing page builder. One of the best on the market. In my opinion better than what you get with LeadPages.
The user-friendly interface ensures your learning curve is as brief as possible. In fact , the coaching videos are only about 20 minutes in total!
It means you can finally get landing up pages for your listings, market report PDF etc.. Instantly, and without with to know code and all those techy things.
Capture and Send Leads to Your CRM
Another problem for the vast majority of agents expecting to market online is figuring out ways to connect all of the pieces.
What software or plug-in can you use to capture prospects? Do they allow you A/B test to watch what landing pages convert leads best? How can you send leads for your CRM?
This problem is solved with ClickFunnels one-click integration to different applications.
You could also check out CF’s in-house email advertising and CRM applications Actionetics, and manage your leads there. Though we favor using ActiveCampaign.
Produce Text Autoresponders
1 metric I love to touch on a lot is Lead-response moment, Converting online property leads can be a Great Deal of work. Real Estate Agent Online Marketing Tools
Leads are almost 10 times more likely to Convert to a real contact (telephone , email, text) if they are contacted within five minutes of filling out their info.
And since 99 percent of texts are opened (email Open rates are MUCH lower), why not have a text Autoresponder? or even both?
ClickFunnels makes this potential with Their integration with Twilio.
Send Email Drip Campaigns
One other important part of the puzzle for real estate agents is prospect nurturing…
You most likely have heard most online entrepreneurs states “the money is in the follow-up”.
The problem is, actually ensuring to reach back out and continue to nurture prospects is complex and time-consuming.
This is the area where good marketing automation such as drip campaigns come in to save the day.
Utilizing Actionetics you can also set up email drip campaigns, which may be utilized to help educate leads to your services and foster them for your sale.
Easily “Upsell” Your Leads
When creating landing pages in ClickFunnels, it is possible to create call-to-action after leads opt-in.
For example… If you set up a landing page for a free vendor guide , you could create a thank you page with a CTA such as
“Would you like a free personalized home evaluation ?”
You can view an example of a free vendor guide funnel here.
Or say somebody just went into a landing page and signed up for an open house.
You could reach them with a CTA such as
“Are you a present homeowner? If this is true , who are going to record your home with when you purchase ? Let’s talk before the open house!”
All this is quite simple using ClickFunnels. Much better than other software on the market (especially for the price). Real Estate Agent Online Marketing Tools
If you are looking to enhance your lead generation, nurturing and closing, there is no better tool than ClickFunnels.
It will help you save you a lot of time and receive far better campaigns set up.